Danica Paunovic Website

PROJECT OVERVIEW

The product:
The website for Danica Paunovc, a renowned financial consultant, is a comprehensive platform designed to educate individuals on the intricacies of investing in ETFs and the stock market. Targeting audiences in both Serbia and the USA, this site offers valuable resources, interactive tools, and insightful courses to empower users in making informed financial decisions. danicapaunovic.com

Project duration:

March to June 2024

My role:

UX designer / WordPress Designer

The problem:
Many individuals in Serbia and the USA struggle with understanding the complexities of ETF and stock market investments. Danica Paunovc needed a robust online platform to address these challenges and provide accessible, reliable financial education.

The goal:

The primary goal was to create an educational and user-friendly website that demystifies the investment process for Danica’s audience. The site aimed to provide comprehensive resources, including an investing calculator, detailed courses, and a regularly updated blog. By doing so, the platform intended to empower users with the knowledge and tools needed to confidently invest in ETFs and the stock market, ultimately contributing to their financial well-being.

Responsibilities:

As the lead designer and developer, I undertook the project from concept to completion. Initially, I crafted the website's layout and design in Figma, ensuring a user-friendly and visually appealing interface. Following approval, I developed the site using WordPress and Divi Visual Builder, focusing on responsive design, seamless navigation, and optimized performance. My responsibilities also included content integration, SEO optimization, and ongoing site maintenance.

Home Page Overview

I designed and developed a modern, responsive home page for Danica Paunovc, a distinguished financial consultant. The page features a professional image of Danica in the background, setting a tone of expertise and trust. Prominent call-to-action buttons invite visitors to contact her directly or explore the courses she offers.

A welcome video introduces Danica and her mission, creating an immediate connection with the audience. The page also includes price cards showcasing three buying options, making it easy for users to choose a service that suits their needs. Additionally, a promo banner highlights special offers and upcoming events, encouraging engagement and further exploration of the site.

Design System

My design system ensures a consistent and user-friendly website experience.

Color System: A balanced palette that reflects the brand and enhances readability.

Typography: Modern, clear fonts that maintain a consistent visual hierarchy.

Component Library: Includes key elements like navigation menu items, buttons, sliders, and an interactive calendar, all designed for a cohesive and intuitive interface.

This system streamlines design and development, keeping the website on-brand and adaptable.

Investing Calculator webpage

I designed an intuitive investing calculator for Danica's website, allowing visitors to input their budget and instantly see potential future returns. The tool features a dynamic pie chart that displays live results, helping users visualize their investment growth in a clear and engaging way.

Budget Calculator Components

Investment Dictionary Landing Page

For Danica Paunovc’s email marketing campaign, I designed a high-conversion landing page in Mailer Lite. This page invites visitors to submit their email addresses in exchange for a free "Investment Dictionary" PDF, a valuable resource I also designed. This strategy not only provides users with essential financial knowledge but also helps grow Danica’s email list for ongoing engagement and updates.

FOLLOW ON

Page updated

Google Sites

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