New Parents App and Website
New Parents App and Website
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PROJECT OVERVIEW
The product:
New Parents is a new web platform designed to support parents in raising their children. As a new brand, it required both a mobile app and a responsive website. The platform offers parent education, baby-care information, practical tools, a community forum for new parents, and more.
Project duration:
March-May 2022
My role:
UX designer / UX researcher
The problem:
New parents often face uncertainty, questions, and overwhelming challenges during their child’s early development. While parenthood is rewarding, it can be difficult to navigate without reliable information and practical tools.
The goal:
I designed a mobile app and responsive website to support new parents with trustworthy educational content and helpful resources. The platform aims to empower parents with the knowledge they need to confidently raise a healthy child.
USER RESEARCH
Summary:
I designed a mobile app and responsive website that provide new parents with trustworthy educational content and practical resources. The platform empowers them with the knowledge and confidence needed to raise a healthy child.
Problem Statement
Anna is a financial adviser and a new mom who needs reliable education, information, and tools to support her child’s development. She values quick and easy access to resources and frequently switches between her smartphone and iPad to stay informed.
STARTING THE DESIGN
Competitive audit
An audit of a few competitors’ products provided direction on gaps and opportunities to address with the New Parents app.
Paper Wireframes
Digital Wireframes
Lo-Fi Prototype
Usability Study Parameters
Study type: Unmoderated
Participants: 5 participants
Length: 30-60 min
Location: Boston
REFINING THE DESIGN
Mockups
HI-FI Prototype
The high-fidelity prototype maintained the same user flow as the low-fidelity prototype, incorporating design changes from the usability study.
Accessibility Considerations
1. Voice search option allows people to find information just by using their voice
2. Clear labels for interactive elements that can be read by screen readers.
RESPONSIVE DESIGN
I designed the screens for mobile, tablet, and desktop, optimizing them to fit the specific user needs of each device and screen size.
Takeaways
Impact
People are enjoying using our platform (both mobile app and website), and we have received amazing feedback. One quote from a peer was, 'The New Parents app helps me care for my baby. There is a lot of useful info available.
What I learned
While working on this project, I learned a lot of new techniques used in research, mobile app development, and testing. Creating a responsive website that works well on all platforms was a challenging process, but it was also the most beneficial for me.
FOLLOW ON
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