The product:
Tron is a fast-food restaurant located in Nis, Serbia. It's a very popular local brand with a diverse food offering and fast service. You can check out their website at brzahranatron.com.
Project duration:
2015-2022
My role:
Brand, Graphic, and Web Designer
The goal:
The goal of a food branding strategy is to attract and retain as many customers as possible by creating a unique experience that will keep them coming back. This involves growing the brand and attracting customers with new and fresh products, while utilizing modern design tools. By employing a successful branding strategy, a company can build a strong connection with its customers and establish itself as a leader in the industry.
Responsibilities:
While working on the new brand, I created a new logo and designed promotional, print, packaging, and web materials using Adobe Photoshop, Illustrator, and InDesign.
DIGITAL, PRINT, AND PACKAGING DESIGN